In terms of content, there are essentially three forms of foreign direct investment: the establishment of a new branch, the acquisition of controlling shares in an existing company and joint participation in a national company. As the Albanian economy has moved from a planned to a market economy, foreign direct investment is considered an important part of the transition process to a market-oriented economic system, as it contributes to the development of a country through multiple channels (Kukeli, et al., 2006; Kukeli, 2007). In their study, a limited number of successful cases of mobile phone entry cases were selected for an in-depth study of entry patterns in Albania in order to identify the most important and effective determinants of the entry of foreign mobile networks into the Albanian telecommunications market in the future. It offers a successful Albanian business experience for newcomers to the mobile industry. With its developing market economy, Albania offers many opportunities for investors` real estate, as labor costs are low, the young and educated population is ready to work, and tariffs and other legal restrictions are in many cases low and eliminated in other cases (Albinvest, 2010). The location of Albania itself offers remarkable commercial potential, especially with EU markets, as it borders Greece and Italy. In recent years, Albania has concluded free trade agreements with balkan countries, which creates trade opportunities throughout the region. While the Albanian economy tends to grow, the prospects and opportunities for multinational enterprises (MNEs) to invest in Albania in the long term have also increased. However, after the transition to democracy since 1992, the country has come a long way in terms of economic, political and social life (Ministry of the Economy 2004, pp.
9-10). Demirel (2008) believes that all these changes are Albania`s strengths in terms of foreign direct investment. In his study, Demirel (2008) points out that Albania, with its impressive economic performance over the past decade, liberal economic legislation, rapid privatization process and country-specific advantages, has one of the most favourable investment environments in the Region of South-Eastern European Countries (SEE). Taking into account all these factors, the objective of this study is to provide a new perspective through the case studies of foreign telecommunications companies that constitute the majority of multinational companies in this field by finding the main determinants before entering Albania with a successful accession strategy and a crucial consideration of foreign direct investment in Albania. It is crucial to find the determinants and factors that influence multinational companies in the choice of their entry modes in order to successfully compete in the Albanian mobile industry. There are four operators in these industries; Two of the leading companies are growing rapidly in Albania thanks to successful and aggressive entry strategies, and the others are newcomers to the Albanian market. Lin (2008) points out that the assessment of the determinants of entry modes should be better applied in some major theories and models such as transaction cost theory, eclectic theory and the internationalization model, which serve as a theoretical basis in this type of study, where host country conditions, political and economic context and organizational skills are important factors and require great consideration. .